Blog
Playbooks for researching TikTok at work.
Short, practical guides for the people who pull TikTok data for a living: mining comments, sizing up competitors, and turning profiles into spreadsheets.
- ResearchJuly 8, 20266 min
How to research TikTok comments for a campaign
Pull a video's comments, sort by what matters, and turn the language your audience already uses into campaign angles.
- PlaybookJuly 8, 20267 min
How to size up a competitor's TikTok in 15 minutes
Export a competitor's profile, rank by real performance, and write a one-page teardown before your next pitch.
- How-toJuly 8, 20265 min
How to export a TikTok profile to a spreadsheet
The step-by-step for turning any public profile into a sortable CSV of videos and stats.
- How-toOctober 22, 20266 min
How to export TikTok sounds to a spreadsheet
Turn a sound search into a sortable sheet, then compare two weekly runs to see which sounds are actually rising.
- How-toOctober 22, 20265 min
How to see who commented on a TikTok
Where the app shows commenters, and how to turn a video's comment section into a list of handles you can sort.
- PlaybookOctober 22, 20266 min
How to pick a TikTok giveaway winner fairly
Export the entries, apply your rules, remove duplicates, then draw a winner in a way your audience can verify.
- How-toOctober 22, 20266 min
How to export TikTok comments to Excel
From a video link to a clean Excel workbook, with the filters and pivots that make a comment section readable.
- ResearchOctober 22, 20267 min
TikTok comment sentiment analysis, done properly
Export, hand-code a sample, scale it with a model, then check the model against your sample before you report a number.